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Max Akshentsev

Portfolio
Max Akshentsev

Web Developer

Web developer with 8 years of experience building high-performing, marketing-driven websites. Led multiple website redesigns at US startup Wand AI Inc. over the past year, focusing on modern design, SEO, and conversion-driven UX.

Most Recent Role: Wand AI Inc

Lead web developer and marketing tech specialist.

 

Delivered 5 full website redesigns in one year, driving improvements in design, SEO, and user experience.

Led deep integration with Apollo and HubSpot, built marketing workflows and analytics, and managed all technical aspects of the company’s web presence.

Wand’s Website Evolution — 5 Redesigns by One Developer.

Web Developer

V1: Launching the First Web Presence

Built the first live version of Wand’s website using WordPress with custom HTML, CSS, JS, and PHP. Enabled full content control through a flexible ACF-powered admin panel. Focused on fast deployment, clean structure, and scalable foundation for future growth.

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V1: Launching the First Web Presence

Web Developer

V2: Full Redesign with Visual Shift

The website underwent a full redesign with a brighter visual identity and expanded structure. Still based on WordPress, this version was rebuilt using the Betheme page builder per direction from the VP of Marketing. Introduced new pages and layouts to better support evolving messaging and content needs.

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V2: Full Redesign with Visual Shift

Web Developer

V3: Design Polish & Interactive Experience

Maintained the structure from version 2, but significantly elevated the design quality and interactivity. Introduced smooth entrance animations, hover effects, and deeper visual refinement. Key pages were restructured for better clarity, hierarchy, and engagement across the site.

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V3: Design Polish & Interactive Experience

Web Developer

V4: Strategic Redesign for Product & Conversion

This version introduced a fully reimagined visual design with a stronger AI-focused aesthetic aligned to the product’s identity. While still powered by WordPress, the site moved away from generic messaging to concentrate on lead generation.

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Deals & Total Contract Value

Web Developer

V5: Migration to HubSpot & Full Rebuild

The website was fully redesigned and migrated to HubSpot to enable advanced analytics, marketing automation, and seamless content management. New custom sections and layouts were developed to present the product more clearly and position Wand as a complete, polished platform.

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V5: Migration to HubSpot & Full Rebuild

Web Developer

Beyond Development: My Role Inside Wand AI

Marketing Specialist

As a member of the marketing team, I built and optimized key systems in HubSpot and Apollo. Developed automated workflows, lead nurturing sequences, and custom dashboards to track performance. Created branded forms, CTAs, and integrated Apollo for outbound campaigns with synced engagement data. Also managed domain warm-up, deliverability, and the technical foundation behind successful email marketing.

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SEO & Digital Growth Expert

Always focused on results, I naturally took ownership of technical marketing responsibilities within the team. As a core player at Wand, I supported every team member and helped unify a previously fragmented marketing process. I actively proposed new ideas, solved technical challenges, and drove initiatives aimed at growth and lead generation. With a deep understanding of SEO trends, I continuously optimized content and site structure — including new approaches for AI-specific SEO — to maximize visibility and business impact.

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System Security

With a Master’s degree in Computer Security, I bring a strong foundation and mindset centered on protection by design. Security is often invisible — until it’s too late. That’s why I always treat it as a priority, not an afterthought. I ensure the systems I build are secure by default, and I actively advocate for strengthening the company’s infrastructure to prevent risks before they arise.

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Web Developer

Get some more websites I’ve created

WeCheck

Developed WeCheck’s interactive map and dynamic pricing system, visualizing rental trends across 60+ Israeli cities with real-time data and intuitive UX/UI.

Proceed

Developed Proceed as a multilingual consulting platform with advanced SEO, dynamic animations, and strategic content to attract and convert businesses.

Proceed

Developed Proceed as a multilingual consulting platform with advanced SEO, dynamic animations, and strategic content to attract and convert businesses.

Lord Tickets

Developed a ticketing platform for top sports and music events worldwide, featuring a user-friendly purchase and tracking system.

Developed the Sea Time website for yacht rentals in Israel. The site serves as a marketing tool, showcasing services and generating client inquiries.

Built a website for a digital business card service, replacing traditional cards with sleek, customizable online profiles.

Developed Heel Free, an orthopedic insole website with an interactive shop, animations, and informative content for customers.

Created MNails, an interactive site with animations and client funnels, designed to attract and convert manicure customers.

Designed and developed the Barak Orthopedics website, showcasing patented solutions, medical articles, and custom orthopedic insoles.

Web Developer

My core Web Developer skills

💻

Full-Stack Development

HTML5, CSS3, JavaScript, PHP

Built dynamic, responsive websites and custom WordPress solutions using modern technologies, ensuring high performance and seamless user experiences.
🎨

Front-End Development

React, jQuery, SCSS/SASS

Created interactive and visually engaging websites with React and advanced CSS features like SCSS/SASS, boosting usability and visual appeal.
🔗

Backend & API Integration

PHP, REST APIs, Custom Integrations

Developed robust backend systems, integrated with RESTful APIs and third-party services, optimizing functionality and streamlining business workflows.
📊

SEO & Data-Driven Marketing

SEO, Google Analytics, SEMrush

Applied advanced SEO strategies and marketing tools to drive organic traffic, track performance, and improve website visibility and engagement.

Marketing Specialist

Crafted and executed multi-channel marketing strategies, combining SEO, PPC, content marketing, and automation to drive brand visibility and conversions. Optimized campaigns with data-driven insights, A/B testing, and AI-powered analytics to maximize engagement and ROI.

Marketing

Deals & Total Contract Value.

Through strategic lead generation and sales alignment, I helped generate 172 deals totaling $79.77M, with an average deal size of $521.35K. This success reflects our data-driven approach to lead nurturing and conversion optimization.

Deals & Total Contract Value

Marketing

LinkedIn Lead Generation.

By leveraging LinkedIn outreach, we successfully generated high-quality leads. This report highlights the volume of leads coming from LinkedIn and how it contributed to our overall marketing pipeline.

LinkedIn Lead Generation.

Marketing

Website Traffic Performance.

I worked on optimizing website traffic through targeted campaigns and content strategy. This report shows the growth in visitors, highlighting the effectiveness of our SEO, LinkedIn, and Apollo outreach in attracting potential clients.

Website Traffic Performance.

Marketing

Apollo Email Campaign Performance.

I optimized Apollo email campaigns to increase engagement and conversion rates. This report showcases the effectiveness of targeted email sequences in reaching C-level executives and turning them into potential clients.

Apollo Email Campaign Performance.

Marketing

Apollo & HubSpot Integration Leads.

I helped streamline the lead management process by integrating Apollo with HubSpot. This report highlights how the integration improved lead tracking, ensuring higher efficiency in marketing-to-sales handoff.

Apollo & HubSpot Integration Leads.

Marketing

Optimizing Lead Management.

During my time at the company, I helped grow and segment our marketing contact database, ensuring better lead nurturing and conversion tracking. This report provides insights into our contact growth and engagement strategy.

Optimizing Lead Management.

Marketing Specialist

My core Marketing skills

🔍

SEO & Performance

SEO, PPC, Google Analytics, SEMrush, A/B Testing

Developed and implemented SEO and PPC strategies, analyzed data using Google Analytics and SEMrush, and conducted A/B testing to improve conversion rates.
⚙️

Marketing Automation

HubSpot, Apollo, Mailchimp, Zoho CRM, PostHog

Automated marketing funnels and email campaigns, integrated CRM solutions, and leveraged behavioral analytics for personalized targeting.
📈

Growth Strategy

Content Marketing, Lead Generation, Funnels

Created content marketing and lead generation strategies, developed conversion funnels to increase sales and engagement.
📢

Brand & Engagement

Social Media, Copywriting, Ad Campaigns

Designed ad campaigns and content strategies to enhance brand awareness and audience engagement.

SEO

SEO & Digital Growth Expert

The right choice

Over the past 7 months, I have significantly increased organic traffic, driving a major boost in user sessions. The improvements are evident in the growth of Organic Search, Direct traffic, and Email marketing performance.

 

By implementing strategic SEO tactics, optimizing content, and leveraging email marketing, I helped enhance brand visibility and user engagement. This data-driven approach led to a substantial increase in website traffic and overall digital growth.

Information and Communication Systems Security

Security is not just a skill—it’s the foundation of reliable and resilient digital solutions.

Security

Expertise in Security

With my degrees in Information and Communication Systems Security, I have gained both the knowledge and skills to protect communication networks, secure digital systems, and prevent cyber-attacks. I am familiar with the latest security technologies and best practices.

My expertise helps me design strong security solutions that protect important systems. I focus on making sure data stays safe and systems remain reliable, using tools like encryption, firewalls, and monitoring.

For me, security is the foundation of building trustworthy digital solutions. Whether it’s protecting data, fixing vulnerabilities, or handling threats, I use a full approach to keep systems secure and reliable.